Donor Pulse Report: Autumn 2021

The end of Covid-19 restrictions and the furlough scheme have had a positive impact on the public’s confidence – but a negative one on their giving. Delve into these and many more actionable insights to guide your fundraising plans this autumn.

What’s inside:

• Direct donations: Donors prefer to give directly via a charity’s website – they donate more and are far more likely to remember the name of the cause when doing so. Find out how to maximise your online donations.
• Worried and ready: 41% of donors are concerned about the long term effects of Covid, but feel it’s time to move forward. Learn how to adapt your fundraising campaigns to their preferences.
• Virgin Money Giving closure: Just 11% of the public have heard Virgin Money Giving is closing, even though 62% have heard of the platform. If your charity is affected, learn how to communicate it effectively to your supporters.

Donor Pulse is a quarterly report from Enthuse, the fundraising, donations, and events registration platform, looking at the public’s changing attitudes to charities and giving.

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