2025 TCS London Marathon Fundraising Hub

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Welcome to our Fundraising Week hub, with all the information and resources you need to make it a roaring success!
Days
Hours
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New competition! 🏆🏃

Get your 2025 TCS London Marathon fundraisers involved in our 45 for 45 challenge in partnership with London Marathon Events!

New competition! 🏆🏃

Get your 2025 TCS London Marathon fundraisers involved in our 45 for 45 challenge in partnership with London Marathon Events!

Resources for charities

Webinar icon

2025 event cycle webinar

Discover how to make the most of the event with London Marathon Events, Coopah and Pancreatic Cancer UK

How to customise your page

Discover how to customise your charity profile on the official 2025 TCS London Marathon fundraising platform.

Creative fundraising ideas

Encourage your fundraisers to getting creative and doing something a little different!

Email templates

Email templates for your charity

Spread the word and encourage your participants to get involved with customisable email templates.

Social media templates

Social media templates

Get your social media audience pumped up for Fundraising Week – the best way to create a buzz and inspire fundraisers and donors alike.

Mass Events Report

Mass Events 2024/25 report

Packed with learnings and trends, our report is a must-read for any charity in the mass participation events space

Mass participation inspiration

Explore the best ways to use your Enthuse account to maximise your 2025 TCS London Marathon fundraising

NEW: Fundraising Week Masterclass

Check out our expert advice on engaging your TCS London Marathon participants.

Resources for fundraisers

2025 TCS London Marathon training plans

The 2025 TCS London Marathon training plan now comes complete with fundraising tips throughout!

Top fundraising tips

Help your fundraisers get off to a great start with our recommendations – all based on real-world data from our fundraising platform.

How-to videos for participants

Make your participants Enthuse experts! Share our step-by-step videos with them, covering everything from profile set up and login to optimisation.

Social media templates

Social media templates

Get your social media followers pumped up for Fundraising Week with our templates. Create buzz and inspire your donors to give!

Not onboarded with Enthuse yet?

If your charity is taking part in any Great Run, London Marathon Events or Discover Adventure events, make sure you sign up with the official online fundraising platform. Claim your free Enthuse charity profile page today!

Not onboarded with Enthuse yet?

If your charity is taking part in any Great Run, London Marathon Events or Discover Adventure events, make sure you sign up with the official online fundraising platform. Claim your free Enthuse charity profile page today!

Frequently asked questions

Do charities have to register with Enthuse if they haven’t partnered with them before?

We encourage charities which haven’t partnered with Enthuse before to complete the onboarding process in order to receive funds raised for their causes, as well as benefit from branded fundraising pages and real-time data. There is no subscription charge for the platform for charities registered on the London Marathon Events pages. The Enthuse registration process is very simple and can be completed here. The Enthuse team is always happy to help with onboarding.

Is there a subscription fee for using Enthuse for London Marathon Events fundraising?

No, there is no subscription fee.

For each £10 raised by our supporters, how much will our charity receive?

Enthuse charges 1.9% + 30p per transaction to cover the cost of the card fee. There is a small additional fee for processing Gift Aid on behalf of the charity. This is 5% of the Gift Aid value only

How can I customise my 2025 TCS London Marathon charity page?

You can find a helpful guide here: https://www.loom.com/share/38bdfe4a857a4dcda1aa6dfdc84af47f

How we help 80% of the UK’s most loved charities

GOSH Charity at the 2023 London Marathon

The event’s Charity of the Year is using Enthuse branded fundraising to maximise their donations.

Ensuring our brand shines through and helps donors remember us, is a great way to build long term supporter relationships.
Holly Riddle – Senior Fundraising Manager, Challenge Events at GOSH Charity