Donor Pulse Report: Spring 2021

With a roadmap to exit the lockdown and the vaccination programme being rolled out, new opportunities are opening up for fundraisers to attract supporters. Find out what areas to focus on to raise more for your cause with our latest report.

What’s inside:

• Fun size events: With mixed feelings about mass participation events from the public, learn what small steps you can take to restart your in-person fundraising.
• ‘Play safe’ vs ‘fun seeking’ supporters: 41% of supporters want to participate in events that are fun. Discover how to identify the different categories and cater for their preferences.
• Direct donations up = brand recall up: We see a significant correlation between increases in direct donations to your website and the public’s brand recall. Find out how to maximise your branding.

Donor Pulse is a quarterly report from Enthuse, the fundraising, donations, and events registration platform, looking at the public’s changing attitudes to charities and giving.

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