TCS London Marathon Fundraising Week is back again for the 2025 event as we look to help charities and their fundraisers raise even more after a record-breaking 2024.
This time round, Fundraising Week will start the week commencing 3rd February 2025. So make sure you get that date in your diaries.
For charities who are new to TCS London Marathon Fundraising Week (or for those who just want a reminder) we’ve pulled together the key points you need to know below.
What is Fundraising Week?
Fundraising Week is an important part of the TCS London Marathon build up, designed to support good causes and participants to maximise their fundraising. Organised by Enthuse and London Marathon Events, we share advice, fundraising tips, guides, and stewardship templates to help everyone raise more with a dedicated charity hub.
When is Fundraising Week?
2025 TCS London Marathon Fundraising Week takes place from Monday the 3rd of February to Sunday the 9th of February 2025.
What’s the aim?
The goal is simple: to raise as much as possible for charity in a week by getting people to collect donations as early as possible.
We’d love for your fundraisers to take to social and share the fun, creative things they’re doing to spread the word and collect donations across #FundraisingWeek. But most importantly, simply sharing their fundraising page is a good start.
Why should fundraisers take part?
#1 Boost donations
Fundraising Week is an excellent opportunity to increase donations, as it follows the holidays and January payday. Fundraising for last year’s TCS London Marathon saw a 47% boost during this week.
#2 Shine a spotlight on your charity
Use Fundraising Week as a moment in time to spread the word about your cause and show how donations can make a difference. Encourage your fundraisers to do the same.
#3 Prompt an early start
Our Mass Events report shows that 41% of event participants wished they’d started fundraising earlier. Fundraising Week is the perfect excuse to ask for those first donations.
#4 Momentum ahead of the big day
While Fundraising Week may be just seven days, the ripple effect goes well beyond that. Our data shows a 67% increase in fundraising in the week following the campaign.
#5 For the chance to win an exclusive VIP marathon experience
Enthuse and London Marathon Events have teamed up to offer a truly unique and unforgettable experience for one lucky fundraiser and a plus one of their choice. VIP treatment from start to finish. All they have to do to be eligible for the prize is ensure they have an official Enthuse 2025 TCS London Marathon fundraising page set up with at least one donation on it by the 31st December 2024. It’s certainly worth putting your hat in the ring!
So there you have it. That’s 2025 TCS London Marathon Fundraising Week in a nutshell.
A day in the calendar that your charity can make use of to encourage fundraisers to collect their donations and ramp up their fundraising.
