What’s inside?
Trust fundraising
Discover why the public trusts charities (we’re talking almost 7 out of 10 trust!), why that is important for the sector and how to ride that wave of positive sentiment for more donations.
The politics of giving
Ever wondered how charities should tread on politically charged waters? Learn how donors are likely to react and the effects that positioning might have on your support levels.
Public backing public funding
Over two thirds of people think the Government should provide more funding to good causes. Find out what drives this sentiment and how it fits with the wider giving trends.
