What’s inside?

Trust fundraising

Discover why the public trusts charities (we’re talking almost 7 out of 10 trust!), why that is important for the sector and how to ride that wave of positive sentiment for more donations.


Illustration of members of the public next to a heart and a pair of hands shaking to represent trust

The politics of giving

Ever wondered how charities should tread on politically charged waters? Learn how donors are likely to react and the effects that positioning might have on your support levels.


An illustration of a charity worker who is thinking about whether to campaign about political issues.

Public backing public funding

Over two thirds of people think the Government should provide more funding to good causes. Find out what drives this sentiment and how it fits with the wider giving trends.


An illustration of two members of the public protesting for charities to receive more funding.
Trusted by thousands of charities
Macmillan Cancer Support
Islamic Relief
Cystic fibrosis trust
Alzheimer's Society
Pancreatic Cancer UK