Donor Pulse Report: Spring 2022

The generosity of the public becomes more evident than ever in this new research – however, there are challenges on the horizon that charities need to be aware of. Find out what is causing them and how to manage them successfully going forward.

What’s inside:

• Cost of giving: 53% of people finding it harder to give than six months ago – discover how charities can react to the public’s financial challenges.
• Normalised giving patterns: As we return to normality, some charities might see their fundraising affected. Find out how to avoid being squeezed out by traditional donor thinking.
• Virtual gains: Confidence in physical events has returned with 54% of the public happy to take part, but there is still high interest in virtual and hybrid events. Learn how to maximise your reach.

Donor Pulse is a quarterly report from Enthuse, the fundraising, donations, and events registration platform, looking at the public’s changing attitudes to charities and giving.

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