71% of the public have donated in the last quarter due to financial pressures, down from three months ago. Discover the full impact and which key demographics you should focus on.
The number of people very likely to give has risen to 35% – the highest since last summer. What’s the best way to encourage those potential donors to take action? How can your charity make the most of this opportunity as people start to feel less worse off?
While donations have been under pressure, nearly half of the public (44%) is interested in getting involved with fundraising events. Get insights on how to harness the power of events to make this year’s season a success.