Donor Pulse Report: Summer 2022

Donor behaviour continues to evolve as the cost of living crisis takes a toll on most people’s finances. This report identifies key insights to help your charity develop a successful plan for the quarter.

What’s inside:

• Reigning in giving: 78% of those who are struggling financially have reduced or halted their giving. Find out how to avoid losing supporters in this category.
• Donation Horizon: Although donation intent remains high at 73%, giving attitudes differ based on demographics. Get insights into those differences and learn how to engage different donor profiles..
• The commitment gap: 39% of potential participants have considered a fundraising event but not signed up yet. Discover how to bridge this gap effectively.

Donor Pulse is a quarterly report from Enthuse, the fundraising, donations, and events registration platform, looking at the public’s changing attitudes to charities and giving. Trusted by thousands of charities in the UK and beyond