What’s inside?
Government backing
83% of the public believe the government should be providing financial support to charities. Find out why this provides a good opportunity to campaign and how to make the most of it.
Speak for yourself
Almost ¾ of people trust charities and their channels – this is far more than celebrities, the media or social media. Learn how to leverage the channels available to your charity with a strong communications strategy.
The future is bright
The intention to give is at its highest level since our research began in 2020, with 78% of the public intending to donate in the near future. How can your charity make the most of this opportunity? Download the report to find out.
