What’s inside?

Government backing

83% of the public believe the government should be providing financial support to charities. Find out why this provides a good opportunity to campaign and how to make the most of it.

Speak for yourself

Almost ¾ of people trust charities and their channels – this is far more than celebrities, the media or social media. Learn how to leverage the channels available to your charity with a strong communications strategy.

The future is bright

The intention to give is at its highest level since our research began in 2020, with 78% of the public intending to donate in the near future. How can your charity make the most of this opportunity? Download the report to find out.

Trusted by thousands of charities
Macmillan Cancer Support
Islamic Relief
Cystic fibrosis trust
Alzheimer's Society
Pancreatic Cancer UK