Donor Pulse Report: Winter 2020

Get actionable insights into donor behaviour for Christmas and beyond

Donor behaviour continues to change in response to the pandemic. The latest edition of our quarterly research study examines changes in Christmas giving patterns, and the wider outlook for the next three months.

What’s inside:

  • Drifting donors: Three quarters of 18-39 years olds could be your biggest, but least committed donors this Christmas – find out how to engage them.
  • Donor priorities: How these are changing with the pandemic and how to demonstrate your activities are important to the here and now.
  • Give and forget: Why charities need to invest in their digital brands to ensure better brand recall, particularly with younger demographics.

Donor Pulse is a quarterly report from Enthuse, the fundraising, donations, and events registration platform, looking at the public’s changing attitudes to charities and giving.

Trusted by over 4,000 charities

Download a copy

The latest edition of our quarterly research examines changes in Christmas giving behaviour, and beyond, to help you plan your fundraising.

What’s inside:

  • Drifting donors: 18-39 year olds will be the biggest and least committed Christmas donors
  • Donor priorities: Who are donors focusing their giving on?
  • Give and forget: How to ensure better brand recall, especially with younger demographics

Donor Pulse is a quarterly report from Enthuse looking at changing attitudes to giving.

Get it now

Download a copy

Trusted by over 4,000 charities
The Big Give
The Royal British Legion
Macmillan Cancer Support
Islamic Relief
Walk The Walk
WWF
NSPCC
Save the Children
Cystic fibrosis trust
Erb's Palsy Group