Donor Pulse Report: Winter 2021

Despite the financial challenges experienced by some, both sentiment towards charities and the number of recent donations are at an all-time high since the pandemic began. Find out how this will impact giving during the festive season and the start of the new year.

What’s inside:

• Giving in the moment: 42% of the public like to give at Christmas and are looking out for opportunities to donate. Discover how to catch their attention and convince them to donate.
• Opting out: With 39% of supporters choosing to opt out of marketing communications, find out what you can do to encourage your donors to opt in and ensure your emails are relevant and engaging.
• Money is tight: 43% of the public say their financial situation makes it harder to donate – despite that, more people plan to give than last year. Learn how to adapt your campaigns to encourage donations.

Donor Pulse is a quarterly report from Enthuse, the fundraising, donations, and events registration platform, looking at the public’s changing attitudes to charities and giving.

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