Donor Pulse Report: Winter 2021

Data to guide your fundraising plans and campaigns beyond the Christmas season

Despite the financial challenges experienced by some, both sentiment towards charities and the number of recent donations are at an all-time high since the pandemic began. Find out how this will impact giving during the festive season and the start of the new year.

What’s inside:

  • Giving in the moment: 42% of the public like to give at Christmas and are looking out for opportunities to donate. Discover how to catch their attention and convince them to donate.
  • Opting out: With 39% of supporters choosing to opt out of marketing communications, find out what you can do to encourage your donors to opt in and ensure your emails are relevant and engaging.
  • Money is tight: 43% of the public say their financial situation makes it harder to donate – despite that, more people plan to give than last year. Learn how to adapt your campaigns to encourage donations.

Donor Pulse is a quarterly report from Enthuse, the fundraising, donations, and events registration platform, looking at the public’s changing attitudes to charities and giving.

Trusted by over 4,000 charities

Download a copy

Despite the financial challenges experienced by some, both sentiment towards charities and the number of recent donations are at an all-time high since the pandemic began. Find out how this will impact giving during the festive season and the start of the new year.

What’s inside:

  • Giving in the moment: 42% of the public like to give at Christmas and are looking out for opportunities to donate. Discover how to catch their attention and convince them to donate.
  • Opting out: With 39% of supporters choosing to opt out of marketing communications, find out what you can do to encourage your donors to opt in and ensure your emails are relevant and engaging.
  • Money is tight: 43% of the public say their financial situation makes it harder to donate – despite that, more people plan to give than last year. Learn how to adapt your campaigns to encourage donations.

Donor Pulse is a quarterly report from Enthuse, the fundraising, donations, and events registration platform, looking at the public’s changing attitudes to charities and giving.

Trusted by over 4,000 charities

Download a copy

Trusted by over 4,000 charities
The Big Give
The Royal British Legion
Macmillan Cancer Support
Islamic Relief
Walk The Walk
WWF
NSPCC
Save the Children
Cystic fibrosis trust
Erb's Palsy Group