What’s inside?

Participation levels

31% of adults under 65 have signed up for a charity event this year so far. Discover what factors influence the decisions of potential participants, and how your charity can drive registrations.

 

Fundraising, the key motivator

Fundraising for charity remains the most important motivator for all participants, with 68% stating this. Find out how different demographics vary in priorities, and how to tailor your messaging effectively.

 

New blood

Just 1% of those who have signed up so far haven’t taken part in a charity event in the last 5 years. How can charities broaden their audience and make the most of this opportunity?

 

Location, location, location:

Participants specialising in different events (marathons, swimming, etc.) aren’t evenly spread across the country. Learn how charities looking to fill places should adapt their strategy with this in mind.

Enthuse’s Mass Events 2022 report is based on independent research conducted by RedFox Research. A representative sample of 2,515 members of the UK public were surveyed about leisure activities and participation in mass events both for charity and for personal fulfilment.

Enthuse’s Mass Events 2022 report is based on independent research conducted by RedFox Research. A representative sample of 2,515 members of the UK public were surveyed about leisure activities and participation in mass events both for charity and for personal fulfilment.

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