2026 TCS London Marathon Fundraising Hub

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Join thousands of charities from Monday 2nd to Sunday 8th February in the biggest fundraising drive for the 2026 TCS London Marathon

Welcome to our Fundraising Week hub, where you’ll find all the information and resources you need to make it a roaring success!

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Save the date! Add Fundraising Week to your calendar

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In this page you’ll discover…

Resources for charities

Resources for fundraisers

It’s competition time 🏆🎉

Get your 2026 TCS London Marathon fundraisers involved in our Ultimate VIP Experience competition in partnership with London Marathon Events!

It’s competition time 🏆🎉

Get your 2026 TCS London Marathon fundraisers involved in our Ultimate VIP Experience competition in partnership with London Marathon Events!

Learn more

What is Fundraising Week?
Fundraising Week is a joint initiative between Enthuse and London Marathon Events supporting charities and participants of the 2026 TCS London Marathon with fundraising tips, video tutorials, templates and advice from top fundraisers.

What’s the aim?
The goal is simple: to raise as much money as possible for charity in a single week, providing support and motivation to fundraisers along the way.

When is it taking place?
It’s taking place between Monday, 2nd and Sunday, 8th February 2026.

Who can take part?
All charities and participants associated with the 2026 TCS London Marathon with official Enthuse fundraising pages are encouraged to join in.

How can I get my fundraisers involved?
Encourage them to get creative! We want Fundraising Week to be a celebration of all the amazing things your fundraisers are doing to raise money for a good cause. Are they training in fancy dress? Have they hosted a quiz night or a bake sale? Get them to showcase what fundraising is all about.

Why should you take part in Fundraising Week?

Boost donations
This week presents an excellent opportunity to increase donations, as it follows the holidays and January payday. 2025 TCS London Marathon fundraising week has shown a 47% boost in fundraising during this week.

Shine a spotlight on your charity
Use the high profile of this week to spread the word about your cause, show how donations make a difference, spreading the word can encourage ballot runners to sign up and fundraise helping you to grow your supporter base.

Build a strong community – celebrate and have fun
This week, reach out to your supporters and celebrate the successes of your fundraisers. Highlighting these success stories will motivate others to get involved and raise more for your cause.

Momentum for the future
The momentum created during this week’s boost will drive engagement well after the campaign. Our data shows a 67% increase in fundraising in the week following the Fundraising week campaign.

Resources for charities

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Watch our explainer video

Learn more about the upcoming edition of Fundraising Week and why your charity should get involved!

Watch it now

2026 calendar for charities

Make sure you’re up-to-date with our year-round guide for the 2026 TCS London Marathon

Learn more

Creative fundraising ideas

Encourage your fundraisers to getting creative and doing something a little different

Get inspired
Email templates

Email templates for
your charity

Spread the word and encourage your participants to get involved with customisable email templates

Get templates
Social media templates

Social media templates

Get your social media audience pumped up for Fundraising Week – the best way to create a buzz and inspire fundraisers and donors alike

Get templates

Resources for fundraisers

Top fundraising tips

Help your fundraisers get off to a great start with our recommendations – all based on real-world data from our fundraising platform.

Download tips

How-to videos for participants

Make your participants Enthuse experts! Share our step-by-step videos with them, covering everything from profile set up and login to optimisation.

Watch playlist
Social media templates

Social media templates

Get your social media followers pumped up for Fundraising Week with our templates. Create buzz and inspire your donors to give!

Get templates

How Pancreatic Cancer UK raised over £2.5m at the 2025 TCS London Marathon

The 2025 Charity of the Year made use of the official fundraising platform to great effect

The ability to manage applicants all the way from registration, to sign-up and then fundraising meant we had all the details we needed in one place. It also ensured we didn’t waste valuable time chasing participants to set-up their pages because this was done automatically
Lauren Hunt – Senior Events Project Manager, Pancreatic Cancer UK
Read their story