2027 TCS London Marathon Calendar for Charities

May 2026

Get underway for the 2027 event

With charity places for the 2027 event soon to be added to the console, make sure your cause is well-prepared for the next event cycle with Pre Console Event Registration and a customised charity profile. Those who start collecting donations in May and June raise £638 more on average.
Things you should do this month
  • Watch our webinar
  • Customise your charity profile and set a healthy target
  • Get access to Pre Console Event Registration
This month’s resources
Watch the webinar Charity profile quickstart guide Pre-Console Event Reg
June 2026

Get participants up to speed

Keep your eyes peeled for the public ballot and get ready to recruit more runners! Make sure your participants are set up on the platform with their official fundraising pages ASAP. If you’re looking for help with stewardship, we’ve got a fundraiser stewardship email sequence ready to roll out! Lastly, be in with a chance to win a 2027 TCS London Marathon place for your charity. Plus, get inspiration from our Marie Curie case study.
Things you should do this month
  • Be prepared to welcome fundraisers from the public ballot
  • Read our case study on Pre Console Registration with Marie Curie
  • Make use of our fundraiser stewardship email templates
  • Ensure your charity meets the terms for the We Fundraise Together competition
This month’s resources
Marie Curie case study Fundraiser stewardship email templates We Fundraise Together Competition
July 2026

Educate and inspire!

With your fundraisers on board, now is a brilliant time to guide your participants on best practice. Show them how to customise their page with profile pictures, a story about their journey and a Strava Integration. Let them know they can thank donors directly on their page. A page with high engagement is a page ready for donations.
Things you should do this month
  • Ensure fundraiser pages are set up in line with best practice
  • Remind them of their targets
  • Advise them to self-donate if they can
This month’s resources
Fundraising page tips Fundraiser how-to videos Fundraiser starter pack Mass participation masterclass
August 2026

Activation Month is here!

August is Activation Month for the TCS London Marathon. Fundraising pages set up in this month or earlier raise £581 more on average! Use the email templates and our exclusive competition to encourage fundraisers to get involved. Fundraisers will receive monthly summary emails from Enthuse from this point on, celebrating their efforts.
Things you should do this month
  • Call to action for fundraisers to activate their fundraising pages
  • Direct them to our Activation Month resources
  • Get your participants to enter our competition
This month’s resources
Activation Month Email Template Activation Month Social & WhatsApp Templates The Red Carpet Competition – coming soon!
September 2026

Get the insights!

The Enthuse Mass Participation report 2026/2027 has all the insights your cause needs to build a strong stewardship campaign. We’re also 6 months out at this stage and this year fundraisers will benefit from integrated API comms to deliver intelligent, personalised messaging to help encourage fundraising best practice.
Things you should do this month
  • Read through our Mass Participation report 2026/27
  • Register for the We Fundraising Together Conference
This month’s resources – coming soon
October 2026

Let’s ramp up donations

Our annual ‘We Fundraise Together’ Conference has all the leaders in Mass Events in one place, from London Marathon Events to Great Run and charity speakers. This is also when we’ll launch our second competition. October is a great time to share the official training plans; 43% of participants wish they’d started training sooner.
Things you should do this month
  • Get signed up for the Conference
  • Share the official training plans with your fundraisers
  • Enter the VIP Experience Competition
This month’s resources – coming soon
VIP Experience Competition – coming soon!
November 2026

Our second fundraiser competition is live

Our second 2027 TCS London Marathon fundraiser competition is live. Share this with your participants to encourage them to get started or to build on what they’ve already raised.
Things you should do this month
  • Encourage fundraisers to enter the competition
  • Include reminders in your stewardship journey, social media and WhatsApp groups
This month’s resources – coming soon
VIP Experience Competition – coming soon!
December 2026

Prepare for Fundraising Week!

The biggest donation drive for the TCS London Marathon – Fundraising Week – takes place in February. Now’s the time to ensure your cause and fundraisers are prepared for it with fun ideas that grab the spotlight.
Things you should do this month
  • Read through our Fundraising Week resources
  • Prepare your Fundraising Week social media strategy
  • Share the fundraiser specific resources with participants
This month’s resources – coming soon
January 2027

Make the most of that New Year motivation!

Both training and fundraising ramp up as we enter the new year. Now’s the time to ensure fundraisers are putting the work in so they can get creative during Fundraising Week.
Things you should do this month
  • Share our Fundraising Week Creative Checklist
  • Attend the ‘Meet our Experts’ event
This month’s resources – coming soon
February 2027

It’s Fundraising Week!

Go big for Fundraising Week and be sure to tag @londonmarathon and @enthuseco on social for extra reach. You can also encourage fundraisers to enter our second fundraiser competition… more details on the prizes to follow.
Things you should do this month
  • Shout about Fundraising Week on social channels
  • Make use of the pre-prepared Fundraising Week resources
  • Ensure fundraisers enter our second VIP competition
This month’s resources – coming soon
March 2027

It’s crunch time!

March sees the Charity Console close and places finalised, so it’s very much go time! Make sure your fundraisers are informed with best practice fundraising tips and ensure they’re telling their networks to download the official TCS London Marathon app.
Things you should do this month
  • Share our top fundraising tips
  • Encourage fundraisers who are close to stretch their target
  • Spread the word about the official app
This month’s resources – more coming soon
Target Increase Messaging Template TCS London Marathon app
April 2027

The Finish Line approaches!

Ahead of event day on the 25th of April, drop by the TCS London Marathon Running show to speak to your fundraisers. It’s a good opportunity to remind them about the official app in person ahead of the big day. What’s more, share our post-event fundraising tips to help participants secure those final donations and hit their targets.
Things you should do this month
  • Attend the Running Show
  • Nudge fundraisers to share the app with their network
  • Share the post-event fundraising tips
This month’s resources – more coming soon
TCS London Marathon Running Show details TCS London Marathon app