Enthuse & LME - blog

I’m delighted and incredibly proud to announce that Enthuse will be the official online fundraising partner for London Marathon Events (LME) for the next three years. The agreement follows an extensive consultation process with all the major online fundraising platforms following the surprise closure of Virgin Money Giving, LME’s longstanding online fundraising partner, late last year.

The partnership means Enthuse will become the official online fundraising partner across LME’s full portfolio, including the TCS London Marathon, RideLondon, the Vitality Westminster Mile, Vitality London 10,000, The Big Half and Swim Serpentine. We’ll support each event with an official branded fundraising platform that provides the best experience for charities, event participants and donors.

It’s a real honour to be powering some of the largest and most prestigious fundraising events in the world and we can’t wait to get to work with the brilliant LME team.

At Enthuse, our approach is different to other fundraising platforms. We believe in putting the charity’s branding first and creating innovative solutions that help causes to maximise their fundraising, and that’s exactly what we’ll deliver. We’re excited to be supporting even more great causes to raise as much as possible through this partnership. We will continue to invest in our product to provide charities with innovative fundraising solutions that are transformative for the sector, but simple to use.

The partnership

The partnership will start with the ballot result announcements for RideLondon and the TCS London Marathon in February. From then on, fundraising page creation will be integrated with the event registration process for all LME events. Fundraising pages will be fully branded with the logo and colours of the charity the participant has chosen to support. The creation of the fundraising page will feel a seamless part of the registration process for participants with no need to create a separate account.  

Charities will have full access to realtime fundraising and donations data, insights and analytics for their supporters participating in any LME event via a centralised account for all events. Charities will also be able to capture any custom data they require as well as showing the availability of match giving funds to donors – as the start of a series of innovative new features coming later in the year.    

For participants, fundraising pages will provide a home for all training and fundraising activity pre-event, on the day, and post-event. Fundraisers can showcase their training efforts, as well as post updates, images and videos to their fundraising page to showcase all their fundraising activities. Fundraisers can even livestream their efforts on the day of the event to allow supporters to follow their progress. There will also be the opportunity for friendly competition with other participants through leaderboards for the amount fundraised, activity levels and finishing times. 

At the TCS London Marathon, a participant’s fundraising page will be integrated with the official app, so that supporters tracking a participant can easily donate and see the participant’s finish time automatically posted to the fundraising page.

Why Enthuse?

“We were looking for a new online fundraising partner that would provide the best possible service for our charities, our participants and their donors.

Enthuse has put together an innovative fundraising platform and, with their commitment to technology, service, value and transparency, we are confident that over time Enthuse will become the market leader.

We are very excited about this new partnership and impressed with the Enthuse Management Team’s commitment to use technology to improve the experience for all users and the company’s growth plans. We look forward to working with Enthuse to raise many millions more for good causes through our world-leading events.”

Hugh Brasher, Event Director of London Marathon Events

Next steps

All LME partner charities with places in any LME events will be featured on the official fundraising platform for RideLondon for the ballot results announcements. This will be expanded to include all charities registered with Enthuse in time for the London Marathon ballot results. 

Any additional charities wanting to be included on the platform for the London Marathon ballot results announcement listing can do so for no charge by registering via this link.

We’ll continue to provide updates on the partnership for charities and fundraisers over the coming days and weeks. For more details now, you can watch the below video with myself and Hugh Brasher, Event Director at London Marathon Events, as we discuss our joint vision for the partnership. 

As mentioned, we will be running a joint webinar on Tuesday 15th February to answer any questions you may have. You can register for that here. For anything else you want to ask before that session, you can contact us at [email protected].

Thank you for your support! We look forward to welcoming even more of you to the Enthuse platform shortly, as we continue our journey to transform digital fundraising and help charities raise more for their cause.