Fundraisers can choose to fundraise with alternative fundraising platforms if they wish, and it is not mandatory to use the official online fundraising partner.
Enthuse is the official online fundraising partner for each of LME’s events. When participants register for an event via an LME website, a fundraising page will be created for them on the official fundraising platform, powered by Enthuse. This is a frictionless and easy user journey – all without the need to create an account – which means participants can start fundraising for your cause sooner and raise more.
In the case of the TCS London Marathon – Enthuse is the official online fundraising partner for the event. Ballot entrants can choose any charity from the Enthuse charity database to fundraise for. This means charities that register with Enthuse will benefit from additional funds from participants who want to raise money for good causes, but who don’t have a charity place.
If a charity wishes to be removed from the Enthuse database they can be, but they could lose out on general and ballot entry participants across all of LME’s events and would have no online presence on any of the official fundraising platforms powered by Enthuse.