Great Run extends partnership with Enthuse long term

We’re delighted to announce an extension of our existing partnership with The Great Run Company as official online fundraising partner. The initial deal was scheduled to run from 2022 until 2024. 

The new, long term agreement sees us continue our partnership for the full portfolio of AJ Bell Great Run events until 2027, this includes the world’s largest half marathon, the AJ Bell Great North Run.

Enthuse and Great Run so far

The Great Run Company and Enthuse have worked together to transform mass event fundraising since 2022, introducing co-branded fundraising pages that put charities centre stage, and help good causes to build a stronger relationship with their donors. Enthuse ensures every AJ Bell Great Run Series entrant has the opportunity to create a fundraising page, with the process directly linked to event registration; meaning people can start raising money immediately. More than 4 in 10 (44%) experienced fundraisers said this was key to maximising fundraising in our recent Mass Events report

All fundraising pages are equipped with a Strava integration, the opportunity to live stream, share photos and videos, and the ability to personalise the fundraising story. This is provided free of any subscription charges to help charities raise more.

Charities can also access insights, analytics and live fundraising and donations data for their supporters to ensure their reporting is accurate and up to date. This would help causes be flexible and to change approach if needed. Additionally, in 2023, we announced integrations with Beacon, Donorfy and Salesforce, giving charities the ability to pull their fundraising data into their chosen CRM.

A joint commitment to innovate

We’ll continue to work with The Great Run Company to ensure that users have access to intuitive and innovative fundraising tech. The Great Run Series app will be a key focus for this, with supporters able to donate to participants with official fundraising pages on the day. This is done exclusively through Enthuse. 

Enthuse remains the only digital fundraising provider with a platform built specifically for event organisers and as the official online fundraising partner for The Great Run Company, London Marathon Events, and Brighton Marathon Weekend, we are the home of mass events in the UK. A position which we continue to strengthen.

“We’re delighted to be continuing to support Great Run with its full portfolio of events for the long term. When we started working together in 2022, we set out to transform mass events with our unique approach, providing a dedicated platform for each event. The extension of this partnership is a testament to the great strides we’ve made so far and it’s fantastic to have Great Run place their belief in our charity first approach.”

“It’s partnerships like these that make Enthuse the home of mass events in the UK and we’re determined to use this opportunity to help charities raise more and build stronger relationships with their supporters.”

Chester Mojay-Sinclare, CEO & Founder, Enthuse
Enthuse and The Great Run Company will work to ensure the digital fundraising experience continues to match the excellent events

“We’re incredibly proud that so many people take part in Great Run events to raise money for good causes. Over the past four decades, our events have been a vehicle for personal achievement but also collective generosity. Enthuse shares our drive to maximise fundraising but also to deliver the best possible experience for everyone involved from charities, to fundraisers and supporters.”

“Taking part in a Great Run event is a unique experience and we’re working hard to ensure that attending is as memorable and enjoyable as possible. We’re delighted to be extending our partnership with Enthuse, whose commitment to delivering the best possible online fundraising experience has been clear from day one.”

Nicky Homes, Commercial Director, The Great Run Company

So if your charity wants to be included on the Great Run platform but hasn’t onboarded with Enthuse yet, make sure you register for free here.