What’s inside?

Master fundraisers

Event fundraisers fall into three main groups, with around one in ten raising more than £3,000 at events. Learn more about key personas and how to best support them along their fundraising journey.


Willing donors

Despite the cost of living crisis, 86% of the public say they almost alway donate when they receive a request to support someone doing a charity event. Find out how to communicate this effectively and encourage participation.


The future looks bright

21% of the public are already committed to a charity event in the next year, and another 42% are thinking about it. Discover what motivates them and any barriers that might deter them.


Trusted by thousands of charities
Macmillan Cancer Support
Islamic Relief
Cystic fibrosis trust
Alzheimer's Society
Pancreatic Cancer UK