What’s inside?

Master fundraisers

Event fundraisers fall into three main groups, with around one in ten raising more than £3,000 at events. Learn more about key personas and how to best support them along their fundraising journey.


Willing donors

Despite the cost of living crisis, 86% of the public say they almost alway donate when they receive a request to support someone doing a charity event. Find out how to communicate this effectively and encourage participation.


The future looks bright

21% of the public are already committed to a charity event in the next year, and another 42% are thinking about it. Discover what motivates them and any barriers that might deter them.


Trusted by thousands of charities
Macmillan Cancer Support
Islamic Relief
Cystic fibrosis trust