2026 TCS London Marathon Calendar for Charities

May 2025

Get underway for the 2026 event

With charity places for the 2026 event added to the console, now’s the time to make sure your cause is well prepared for the next event cycle with pre-console event registration and a customised charity profile.
Things you should do this month
  • Re-watch the ‘month by month’ webinar
  • Log-in and set up pre-console event registration
  • Customise your charity profile
This month’s resources
Webinar recording Charity profile quickstart guide Pre-Console Event Reg
June 2025

Get your charity place participants up to speed

Make sure your charity place participants are set up on the platform with their official fundraising pages. Enter our competition for the chance to win one of two 2026 TCS London Marathon places for your cause.
Things you should do this month
  • Remind participants to set up their official fundraising page
  • Enter our competition for the chance to win a TCS London Marathon place
  • Get the most out of Enthuse with the Mass Participation Inspiration Guide
  • Get inspired with our latest case study
This month’s resources
TCS London Marathon entries competition Mass Participation Inspiration Guide Pancreatic Cancer UK case study
July 2025

Be prepared for the ballot!

Keep your eyes peeled for the ballot to welcome fundraisers to your cause. Now’s a great time to supply all of your participants with tips on how to best customise their fundraising page.
Things you should do this month
  • Ensure you’re ready to welcome successful ballot applicants
  • Ensure fundraisers’ pages are set up in line with best practice
This month’s resources
Fundraising page tips Fundraiser how-to videos Fundraiser starter pack
August 2025

Activation Month is here!

August is Activation Month for the TCS London Marathon. Fundraising pages set up in this month or earlier raise 28% more on average – that’s £523 per fundraiser! Use the email templates and our exclusive competition to encourage fundraisers to get involved.
Things you should do this month
  • Call to action for fundraisers to activate their fundraising pages
  • Direct them to our Activation Month hub
  • Get your participants to enter our competition
This month’s resources
Activation Month resources Ultimate Experience competition Email templates
September 2025

Get the insights!

The Enthuse Mass Participation Report 2025/26 has all the insights your cause needs to build a strong stewardship campaign. We’re also 6 months out at this stage and fundraisers will get newsletters encouraging them to get started from the TCS London Marathon.
Things you should do this month
  • Read through our Mass Participation report 2025/26
  • Use the insights to inform your stewardship journey
This month’s resources
Mass Participation Report 2025/26
October 2025

Let’s ramp up donations

Our annual ‘We Fundraise Together’ Conference has all the leaders in Mass Events in one place, from London Marathon Events to Great Run and charity speakers. Now’s also the time to share the official training plans; 43% of participants wish they’d started training sooner. Resources to be added soon.
Things you should do this month
  • Get signed up for the Conference
  • Share the official training plans with your fundraisers
This month’s resources
Register for our conference
November 2025

Our second fundraiser competition launches

November marks the launch of our second 2026 TCS London Marathon fundraiser competition. Share this with your participants to encourage them to get started or to build on what they’ve already raised.
Things you should do this month
  • Encourage fundraisers to enter the competition
  • Include reminders in your stewardship journey, social media and WhatsApp groups
This month’s resources
The Ultimate VIP Experience Competition
December 2025

Prepare for Fundraising Week!

The biggest donation drive for the TCS London Marathon – Fundraising Week – takes place from 2nd–8th February 2026. Now’s the time to ensure your cause and fundraisers are prepared for it with fun ideas that grab the spotlight.
Things you should do this month
  • Read through our Fundraising Week resources
  • Prepare your Fundraising Week social media strategy
  • Share the fundraiser specific resources with participants
This month’s resources
Fundraising Week Hub
January 2026

Make the most of that New Year motivation!

Both training and fundraising ramp up as we enter the new year. Now’s the time to ensure fundraisers are putting the work in so they can get creative during Fundraising Week.
Things you should do this month
  • Share our Fundraising Week Creative Checklist
  • Attend the ‘Meet our Experts’ event
This month’s resources
Fundraising Week Creative Checklist
February 2026

It’s Fundraising Week!

Go big for Fundraising Week and be sure to tag @londonmarathon and @enthuseco on social for extra reach. You can also encourage fundraisers to enter our second fundraiser competition… more details on the prizes to follow.
Things you should do this month
  • Shout about Fundraising Week on social channels
  • Make use of the pre-prepared Fundraising Week resources
  • Ensure fundraisers enter our second VIP competition
This month’s resources
Fundraising Week Hub
March 2026

It’s crunch time!

March sees the Charity Console close and places finalised, so it’s very much go time! Make sure your fundraisers are informed with best practice fundraising tips and ensure they’re telling their networks to download the official TCS London Marathon app.
Things you should do this month
  • Share our top fundraising tips
  • Spread the word about the official app
This month’s resources
Top fundraising tips TCS London Marathon app
April 2026

The Finish Line approaches!

Ahead of event day on the 26th of April, drop by the TCS London Marathon Running show to speak to your fundraisers. It’s a good opportunity to remind them about the official app in person ahead of the big day. What’s more, share our post-event fundraising tips to help participants secure those final donations and hit their targets.
Things you should do this month
  • Attend the Running Show
  • Nudge fundraisers to share the app with their network
  • Share the post-event fundraising tips
This month’s resources
TCS London Marathon Running Show details Post-event fundraising tips TCS London Marathon app