It’s official – the TCS London Marathon is going to take place over two days. The 2027 event will run from Saturday 24th to Sunday 25th April, turning the world’s most popular marathon into a spectacular two-day celebration.
The format is an amazing opportunity for good causes to raise even more, with London Marathon Events looking to create the largest fundraising moment in UK sport. That means more potential fundraisers – and for many charities – more charity places.
But of course, it requires planning on how to make the most out of the 2027 event. As the official fundraising partner for the TCS London Marathon, here’s how we can help.
Saturday and Sunday participants and fundraising
With fundraisers taking part across both Saturday and Sunday in 2027, many charities will be wondering how they can keep tabs on who is running on which day, to provide them with the relevant stewardship and support.
Enthuse’s integration with the Marathon’s event registration means we’re the only platform capable of accurately tracking and reporting on participants and fundraising across both days in one central place.
And for both days of the event, there’s no better place to donate and track participants than the official TCS London Marathon app. It’s the easiest way to donate on event day, with supporters donating directly through the app to Enthuse fundraising pages.
Integration into the TCS London Marathon registration process
As the official fundraising partner for London Marathon Events until 2034, Enthuse is integrated into the event’s registration process, and is the most popular platform for active fundraisers. That means 100% fundraising page creation for your fundraisers across both days. Plus, pages that are fully branded with the logo and colours of the charity.
The 2027 TCS London Marathon event profile
The official 2027 TCS London Marathon event profile will incorporate fundraising activity from both days. Charities will also have one profile for the 2027 TCS London Marathon. This ensures it’s easy for all participants to feel part of one team and one event – it also gives good causes a holistic look at event performance as a whole.
A joined-up stewardship journey that brings fundraising into the event experience
When it comes to stewardship, Enthuse fundraising pages are integrated into London Marathon Events’ participant communications. That means participants receive relevant updates that support both their event journey and their fundraising activity. This complements each charity’s own stewardship approach and helps bring fundraising to the heart of the event.
Pre Console Registration to manage charity places
With Pre Console Registration, charities can set up a custom registration form that links directly to their charity profile. That means good causes can manage charity place applications, registrations and fundraising page set up in one place. Reducing admin and saving staff time. Given the two-day event in 2027, the ability to prevent duplications and have every participant in one central location is perfect for keeping the campaign organised. The best bit? It allows fundraising to start before the console opens and the data shows that translates to more raised.
For charities that want to learn more about Pre Console Registration, they can speak to an Enthusiast here.
As with all great opportunities there is lots to think about. As the official fundraising partner for London Marathon Events, Enthuse can help you get set up to make the most of the 2027 TCS London Marathon Double. And as part of The Access Group we can even help you with organising your volunteers across the two days – so get in touch if you want to hear about Access Assemble.
If you have any questions, please check out our FAQs (make sure you’re logged in to Enthuse to see them). For anything else, our helpful Support Team can help you via [email protected] – best of luck!
