The Big Give has announced its biggest fundraising target of £14 million for its match giving campaign this year.
Charity Checkout, the campaign’s payments processing partner, is introducing Apple Pay to the giving platform to enhance the campaign’s appeal to the growing proportion of givers that like to pay from their mobile.
This consolidates its position as the UK’s largest online matched funding campaign.
CharityCheckout Founder & Chief Executive Officer Chester Mojay-Sinclare added: “Apple Pay is fast growing in popularity as an easy and secure payment option for both donors and the charities they support.“
“Last year’s Big Give Christmas Challenge saw £13 million raised for charity, and now, with the addition of Apple Pay making it even easier for iPhone users to donate, this has the potential to grow even further.”
For the first time, charity supporters will be able to donate by Apple Pay, making it even easier to support their favourite charity.