Online payment processing platform Charity Checkout has added a ‘Give & Nominate’ feature to its payment process with the aim of stimulating “a chain reaction of giving” to small charities.

Now supporters of the charities that use the fundraising platform will be presented with the option of sharing their donations with their friends and contacts and to nominate them to follow them by giving to their chosen charity. The sharing can take place via email, Twitter and Facebook.

Chester Mojay-Sinclare, the founder of Charity Checkout, said he hoped the new function would help small charities raise more funds at no extra cost. He said:

“We all witnessed the power of viral giving campaigns last year and feel that incorporating a dedicated nomination feature into our payment process will be vital in ensuring our charity clients can maximise their online donations.”

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