What’s inside?

Positive signs

44% of charities feel very or fairly optimistic about fundraising in 2024, but there is some caution. Find out what’s driving this sentiment and how it fits into the bigger picture.

Digital driving optimism

63% believe more opportunities to make use of digital channels is cause for optimism – the top reason given! Get more information on how to incorporate this into your charity’s strategy.

Events growth

More than half (53%) expect to see income growth from fundraising events and activities in 2024. Discover the opportunities with the most potential and the reasons behind them.

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Macmillan Cancer Support
Islamic Relief
Cystic fibrosis trust
Alzheimer's Society
Pancreatic Cancer UK