Donor Pulse Report: Autumn 2021

Keep track of the latest shifts in donor behaviour as we return to the new normal

The end of Covid-19 restrictions and the furlough scheme have had a positive impact on the public’s confidence – but a negative one on their giving. Delve into these and many more actionable insights to guide your fundraising plans this autumn.

What’s inside:

  • Direct donations: Donors prefer to give directly via a charity’s website – they donate more and are far more likely to remember the name of the cause when doing so. Find out how to maximise your online donations.
  • Worried and ready: 41% of donors are concerned about the long term effects of Covid, but feel it’s time to move forward. Learn how to adapt your fundraising campaigns to their preferences.
  • Virgin Money Giving closure: Just 11% of the public have heard Virgin Money Giving is closing, even though 62% have heard of the platform. If your charity is affected, learn how to communicate it effectively to your supporters.

Donor Pulse is a quarterly report from Enthuse, the fundraising, donations, and events registration platform, looking at the public’s changing attitudes to charities and giving.

Trusted by over 4,000 charities

Download a copy

What’s inside:

  • Direct donations: Donors prefer to give directly via a charity’s website – they donate more and are far more likely to remember the name of the cause when doing so. Find out how to maximise your online donations.
  • Worried and ready: 41% of donors are concerned about the long term effects of Covid, but feel it’s time to move forward. Learn how to adapt your fundraising campaigns to their preferences.
  • Virgin Money Giving closure: Just 11% of the public have heard Virgin Money Giving is closing, even though 62% have heard of the platform. If your charity is affected, learn how to communicate it effectively to your supporters.

Donor Pulse is a quarterly report from Enthuse, the fundraising, donations, and events registration platform, looking at the public’s changing attitudes to charities and giving.

Trusted by over 4,000 charities

Download a copy

Trusted by thousands of charities
The Royal British Legion
Macmillan Cancer Support
Islamic Relief
Walk The Walk
WWF
NSPCC
Save the Children
Cystic fibrosis trust
Erb's Palsy Group