Donor Pulse Report: Autumn 2021

Keep track of the latest shifts in donor behaviour as we return to the new normal

The end of Covid-19 restrictions and the furlough scheme have had a positive impact on the public’s confidence – but a negative one on their giving. Delve into these and many more actionable insights to guide your fundraising plans this autumn.

What’s inside:

  • Direct donations: Donors prefer to give directly via a charity’s website – they donate more and are far more likely to remember the name of the cause when doing so. Find out how to maximise your online donations.
  • Worried and ready: 41% of donors are concerned about the long term effects of Covid, but feel it’s time to move forward. Learn how to adapt your fundraising campaigns to their preferences.
  • Virgin Money Giving closure: Just 11% of the public have heard Virgin Money Giving is closing, even though 62% have heard of the platform. If your charity is affected, learn how to communicate it effectively to your supporters.

Donor Pulse is a quarterly report from Enthuse, the fundraising, donations, and events registration platform, looking at the public’s changing attitudes to charities and giving.

Trusted by over 4,000 charities

Download a copy

What’s inside:

  • Direct donations: Donors prefer to give directly via a charity’s website – they donate more and are far more likely to remember the name of the cause when doing so. Find out how to maximise your online donations.
  • Worried and ready: 41% of donors are concerned about the long term effects of Covid, but feel it’s time to move forward. Learn how to adapt your fundraising campaigns to their preferences.
  • Virgin Money Giving closure: Just 11% of the public have heard Virgin Money Giving is closing, even though 62% have heard of the platform. If your charity is affected, learn how to communicate it effectively to your supporters.

Donor Pulse is a quarterly report from Enthuse, the fundraising, donations, and events registration platform, looking at the public’s changing attitudes to charities and giving.

Trusted by over 4,000 charities

Download a copy

Trusted by over 4,000 charities
The Big Give
The Royal British Legion
Macmillan Cancer Support
Islamic Relief
Walk The Walk
WWF
NSPCC
Save the Children
Cystic fibrosis trust
Erb's Palsy Group