What’s inside?

Inverse giving

More than a quarter of the public feel motivated to donate when a charity’s actions are criticised in traditional or social media. Get insights into how donors perceive and react to charity media exposure.


Charity as a service

One in six donors said they’d be motivated to give regularly by receiving a regular small gift or money off voucher. Learn how creativity can make a real difference to recurring donations.


Recurring churn

Although regular giving looks stable, issues around not feeling a deep connection with charities affect a significant number of those who cancel regular donations – almost 1 in 3. How can your charity adapt communications for these supporters?


Trusted by thousands of charities
Macmillan Cancer Support
Islamic Relief
Cystic fibrosis trust