More than a quarter of the public feel motivated to donate when a charity’s actions are criticised in traditional or social media. Get insights into how donors perceive and react to charity media exposure.
One in six donors said they’d be motivated to give regularly by receiving a regular small gift or money off voucher. Learn how creativity can make a real difference to recurring donations.
Although regular giving looks stable, issues around not feeling a deep connection with charities affect a significant number of those who cancel regular donations – almost 1 in 3. How can your charity adapt communications for these supporters?