What’s inside?

Political division

The public is divided when it comes to whether they want charities to campaign for change versus staying out of politics, with 50% for and 44% against. Discover how to best position your charity and the implications it can have with potential donors.

Christmas money

There is a split in how some members of the public plan to support charities, with a narrow majority favouring items over financial donations. Identify ways to direct donors in the right direction to make sure their generosity has the maximum impact.

For better or worse

The amount of people feeling worse off has plateaued at 49%, but there has been a slight drop in those feeling better off for the first time in a year. Find out how different demographics are affected by these changes and how to adapt to future trends.

Trusted by thousands of charities
Macmillan Cancer Support
Islamic Relief
Cystic fibrosis trust
Alzheimer's Society
Pancreatic Cancer UK