2025 TCS London Marathon Fundraising Hub

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Join thousands of charities from Monday 3rd to Sunday 9th February in the biggest fundraising drive for the 2025 TCS London Marathon

Welcome to our Fundraising Week hub, where you’ll find all the information and resources you need to make it a roaring success!

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Save the date! Add Fundraising Week to your calendar

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It’s competition time 🏆🎉

Get your 2025 TCS London Marathon fundraisers involved in our Ultimate VIP Experience competition in partnership with London Marathon Events!

It’s competition time 🏆🎉

Get your 2025 TCS London Marathon fundraisers involved in our Ultimate VIP Experience competition in partnership with London Marathon Events!

Learn more

In this page you’ll discover…

What is Fundraising Week?

Why you should get involved

Steps to success

Resources to help

What is Fundraising Week?
Fundraising Week is a joint initiative between Enthuse and London Marathon Events supporting charities and participants of the 2025 TCS London Marathon with fundraising tips, video tutorials, templates and advice from top fundraisers.

What’s the aim?
The goal is simple: to raise as much money as possible for charity in a single week while providing crucial support and motivation to fundraisers along the way.

When is it taking place?
Fundraising Week is an annual event – this year it’s taking place between Monday, 3rd and Sunday, 9th February 2025.

Who can take part?
All charities and participants associated with the 2025 TCS London Marathon with official Enthuse fundraising pages are encouraged to join in.

Why should you take part in Fundraising Week?

Boost donations
This week presents an excellent opportunity to increase donations, as it follows the holidays and January payday. 2024 TCS London Marathon fundraising week has shown a 47% boost in fundraising during this week.

Shine a spotlight on your charity
Use the high profile of this week to spread the word about your cause, show how donations make a difference, spreading the word can encourage ballot runners to sign up and fundraise helping you to grow your supporter base.

Build a strong community – celebrate and have fun
This week, reach out to your supporters and celebrate the successes of your fundraisers. Highlighting these success stories will motivate others to get involved and raise more for your cause.

Momentum for the future
The momentum created during this week’s boost will drive engagement well after the campaign. Our data shows a 67% increase in fundraising in the week following the Fundraising week campaign.

Get set up for success

Once you have claimed your free Enthuse charity page, make sure to:

  • Log in and customise your charity profile here. Find out how here.
  • Tailor your donation checkouts. Find out how here.

Get everyone involved

Our Mass Events 24/25 research shows that 39% of fundraisers want to connect with other participants in WhatsApp groups, and 34% on social media.

  • Set up these social groups to connect participants and build a supportive community. You can use our templates, which you can find here.

Encourage fundraisers to set up and optimise their pages

Time to get your fundraisers started – you can do so by:

Share fundraising ideas

Time to get creative and put the fun in fundraising!

  • Share our creative fundraising ideas with your participants.
  • Encourage them to follow the official training plan, which includes fundraising tips to boost their efforts.
  • Make the most of the social groups created in Step 2 and encourage fundraisers to share their creative fundraising ideas. Fundraising ideas are seen as the top most helpful resource for 25% of marathon runners!

Resources for charities

Webinar icon

2025 event cycle webinar

Discover how to make the most of the event with London Marathon Events, Coopah and Pancreatic Cancer UK

Watch the session

How to customise your page

Discover how to customise your charity profile on the official 2025 TCS London Marathon fundraising platform.

Watch our tutorial

Creative fundraising ideas

Encourage your fundraisers to getting creative and doing something a little different!

Get inspired
Email templates

Email templates for your charity

Spread the word and encourage your participants to get involved with customisable email templates.

Download template
Social media templates

Social media templates

Get your social media audience pumped up for Fundraising Week – the best way to create a buzz and inspire fundraisers and donors alike.

View templates
Mass Events Report

Mass Events 2024/25 report

Packed with learnings and trends, our report is a must-read for any charity in the mass participation events space

Get the report

Mass participation inspiration

Explore the best ways to use your Enthuse account to maximise your 2025 TCS London Marathon fundraising

Grab a copy

Resources for fundraisers

2025 TCS London Marathon training plans

The 2025 TCS London Marathon training plan now comes complete with fundraising tips throughout!

Download now

Top fundraising tips

Help your fundraisers get off to a great start with our recommendations – all based on real-world data from our fundraising platform.

Download tips

How-to videos for participants

Make your participants Enthuse experts! Share our step-by-step videos with them, covering everything from profile set up and login to optimisation.

Watch playlist
Social media templates

Social media templates

Get your social media followers pumped up for Fundraising Week with our templates. Create buzz and inspire your donors to give!

View templates

Not onboarded with Enthuse yet?

If your charity is taking part in any Great Run, London Marathon Events or Discover Adventure events, make sure you sign up with the official online fundraising platform. Claim your free Enthuse charity profile page today!

Not onboarded with Enthuse yet?

If your charity is taking part in any Great Run, London Marathon Events or Discover Adventure events, make sure you sign up with the official online fundraising platform. Claim your free Enthuse charity profile page today!

Get onboarded today

Frequently asked questions

Do charities have to register with Enthuse if they haven’t partnered with them before?

We encourage charities which haven’t partnered with Enthuse before to complete the onboarding process in order to receive funds raised for their causes, as well as benefit from branded fundraising pages and real-time data. There is no subscription charge for the platform for charities registered on the London Marathon Events pages. The Enthuse registration process is very simple and can be completed here. The Enthuse team is always happy to help with onboarding.

Is there a subscription fee for using Enthuse for London Marathon Events fundraising?

No, there is no subscription fee.

For each £10 raised by our supporters, how much will our charity receive?

Enthuse charges 1.9% + 30p per transaction to cover the cost of the card fee. There is a small additional fee for processing Gift Aid on behalf of the charity. This is 5% of the Gift Aid value only

How can I customise my 2025 TCS London Marathon charity page?

You can find a helpful guide here: https://www.loom.com/share/38bdfe4a857a4dcda1aa6dfdc84af47f

How we help 80% of the UK’s most loved charities

GOSH Charity at the 2023 London Marathon

The event’s Charity of the Year is using Enthuse branded fundraising to maximise their donations.

Ensuring our brand shines through and helps donors remember us, is a great way to build long term supporter relationships.
Holly Riddle – Senior Fundraising Manager, Challenge Events at GOSH Charity
Read their story