Is your charity’s website responsive? If not, it should be. Mobile optimisation has gone from being a neat added extra to being a crucial component. If your website doesn’t render well on smartphones and tablets, it will lose traffic and frustrate potential supporters. It will also be penalised by Google.

Here are three reasons why your charity’s website should be mobile friendly.

1. Mobile is… how your supporters engage with your charity online

The percentage of website traffic from mobile devices has grown significantly in recent years. It’s therefore safe to assume that your supporters are visiting your website from smartphones or tablets. That’s why it’s crucial to have a responsive website – if you don’t, your visitors will click away. You need to make sure that your site is quick and easy to read for people on the go, immediately engaging, and visually attractive. This of course includes your donation pages. Features must be easy to find, and signpost to relevant information with calls to action.

2. Mobile is… social

80% of all social media followers use mobile devices. To get your messages trending, make sure your website appeals to visitors discovering it through social sharing.

3. Mobile is… visual

Mobile users see webpages differently. Platforms like  Instagram, which has grown to more than 400 million users as of September 2015,  and  YouTube,  are based primarily on images and videos. Marketing statistics highlight the power of visual content, which is more than 40 times likely to get shared on social media than other types of content – so make your images can be shared. Do it right and your message could be seen by millions.

Is mobile browsing the future?

Yes, it’s clear that mobile users can no longer be ignored. The good news is that it’s actually very easy to set your charity up with a mobile friendly website and donation platform.