Digital transformation is the talk of the town in the third sector right now.
Recently in his blog, Matt Collins of Platypus Digital suggested that 58% of charities are lacking in basic digital skills. Contrast this with the fact that organisations that do employ digital have achieved 26% more profit growth than in all other sectors.
Charities have an excellent example to follow, in the form of online businesses: eCommerce has become a multi-billion industry in the last decade. With digital transformation, charities can increase the current value of their fundraising 22 times. A good case study is JustGiving, who have raised £4 billion in the last 15 years through their online platform.
The £4 billion figure gives us just one example of the benefits of digital transformation, and gives a strong positive indication of future potential. Growing awareness of what digital transformation can do has prompted many charities in the UK to acquire digital skills, and here at Charity Checkout, we can help you to make your website more effective for fundraising.
As a result of this trend, there are now many new digital jobs for talented people with digital skills who are looking to make a difference in charity fundraising. Here are a few things to be sure to include in your C.V
Content Creator
Any charity needs solid content. A good Content Creator produces catchy and powerful material that clearly explains the charity’s mission. Other essential skills include writing and editing blogs, creating podcasts and videos, and using social media. This job will suit someone who can tackle challenges head-on, and present complex ideas in a straightforward and approachable way.
A Content Creator is the face of any charity.
Key skills required:
- Copywriting and editing
- Sourcing, researching, insight, and data analysis
- Knowledge of WordPress, Tumblr, and other blogging sites
- SEO expertise
- Photo and video editing skills
- Graphic design
Web & Digital Designer
A Digital Designer’s job is to present the company’s content in a well-rounded package, including graphics and animation. Web design and devlopment skills are essential. The goal is to draw people’s attention towards the charity’s mission and objectives.
Key skills required:
- Graphic design
- UL/UX design and development
- HTML Coding, CSS, JS, and PHP
- Project design
Database Support
This job needs expertise in the fundamentals of database design, management and data protection, to protect both donors’ privacy and the charity’s database.
Key skills required:
- CRM Management
- Ability to analyse datasets
- Apex/Java programming
- API Integration
- IT support
Digital Marketing
This job is of immense importance as the job responsibilities include social media coordination, SEO, emailing newsletters, data reporting, and operating PPC campaigns on Google Ads. The goal will be to enhance web traffic, social media interaction, and increase awareness.
Key skills required:
- Social Media
- Digital Marketing strategies
- Blog Copywriting and editing
- SEO and Web management
Digital Fundraising Strategist
Fundraising is the ultimate skill that mostly comes from experience with eCommerce management. Fundraising streams develop, and always need to be kept fresh and current. You need to be self-motivated to deliver your digital skills and keep up-to-date with the latest techniques.
Key-skills required:
- Professional fundraising experience
- Experience in planning, strategy, and delivery of digital projects
- Conversion capabilities online
- Working experience in team culture open or corroborative
- Updated to newer digital trends and disruptive technologies
Digital charities are challenging, and if you love a challenge, then be prepared to take responsibility for handling the whole show alone. Smaller charities in particular will welcome your contribution!
